API - An application programming interface (API) is a set of routines, data structures, object classes and/or protocols provided by libraries and/or operating system services in order to support the building of applications
A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other messageAdvertisements on the Internet which carry the shape of a banner are also commonly called "banners".
Color depth or bit depth, is a computer graphics term describing the number of bits used to represent the color of a single pixel in a bitmapped image or video frame buffer. This concept is also known as bits per pixel (bpp), particularly when specified along with the number of bits used. Higher color depth gives a broader range of distinct colors.
In computer graphics, a bitmap or pixmap is a type of memory organization or image file format used to store digital images.
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity
Broadband in data communications is frequently used in a more technical sense to refer to data transmission where multiple pieces of data are sent simultaneously to increase the effective rate of transmission, regardless of data signaling rate.
A Web browser is a software application which enables a user to display and interact with text, images, videos, music, games and other information typically located on a Web page at a Web site on the World Wide Web or a local area network.
A cache is a temporary storage area where frequently accessed data can be stored for rapid access. Once the data is stored in the cache, future use can be made by accessing the cached copy rather than re-fetching or recomputing the original data, so that the average access time is shorter.
The Common Gateway Interface (CGI) is a standard protocol for interfacing external application software with an information server, commonly a web server.
The task of such an information server is to respond to requests (in the case of web servers, requests from client web browsers) by returning output. Each time a request is received, the server analyzes what the request asks for, and returns the appropriate output
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.